Shopping with more insights, less noise
About Koupon
Find what’s worth buying—for you.
A good deal should help you buy better—not just buy more. Koupon combines verified promo codes, price signals and deal analysis to help shoppers search, discover and compare products that match their preferences and feel worth the money.
- Founded in the United States
- 2023
- Markets served
- 4
- Deals tracked
- 200M+
- As of October 2026
- Platforms & sources
- 20+
- As of October 2026
- Shoppers reached
- 20M+
- As of October 2026
Our company
Shopping should feel clearer.
Our mission
Help shoppers search, discover and buy better. Koupon makes worthwhile products and deals easier to find, compare and understand, with verified savings, price signals and deal analysis that reduce guesswork.
Our vision
Make trusted deal intelligence useful from discovery through decision, so shoppers can compare options more clearly, understand what makes an offer worthwhile and choose with greater confidence.
What makes Koupon different
Koupon is not a coupon dump or an auto-fill extension. It combines data, price analysis, code verification, deal analysis and editorial judgment to explain not only where the savings are, but why an offer may be worth considering.
What makes something worth buying
Best value is more than the lowest price.
The cheapest option is not always the best value. Koupon looks at whether a product matches a shopper’s preferences and interests, how well it performs, how strong the price is, how useful it will be and how confident the shopper can feel choosing it.
- 01Right fit
- 02Product quality
- 03Price advantage
- 04Everyday usefulness
- 05Decision confidence
Our story so far
How Koupon has evolved
A few milestones that show how Koupon has expanded its product, verification capabilities and market reach.
Founded in the United States
Koupon was founded to help shoppers discover worthwhile products and deals without wasting time on expired offers, unclear pricing or noisy promotions.
Launched the Koupon app on iOS and Android
Brought Koupon’s deal discovery and verification experience to mobile shoppers.
Introduced Koupon Engine 1.0
Introduced automated data digestion and dual verification, creating a more reliable foundation for Koupon’s deal pipeline.
Introduced Koupon Engine 2.0
Introduced Deal Insights, which analyzes price history, product features and specs, and similar deals to explain why an offer stands out and help shoppers judge whether it is worth buying.
Reached 5 million users
Expanded to a community of five million shoppers looking for smarter ways to save.
Upgraded Koupon Engine 3.0
Upgraded the deal pipeline with more accurate bot verification and AI-assisted deal filtering, improving how Koupon screens and prioritizes deals before they reach shoppers.
Expanded to the United Kingdom and Canada
Brought localized deal discovery and verification to shoppers in two new markets.
Reached 20 million users and 5 million downloads
What began with a single user grew into a community of 20 million shoppers, with five million app downloads across iOS and Android.
- Next
Where we’re going
Expand into more markets, make the shopping experience faster and easier to use, and keep improving verification and deal analysis.
The team behind Koupon
Built by people who care what happens after the click.
When I started Koupon in 2023, the problem was not a shortage of discounts. Shoppers could find endless coupon codes and sale badges, but too many were expired, fake or clickbait designed to win a click rather than deliver real savings. It was still hard to discover what was current, what was real and which products were actually worth considering.
Koupon was built to help people discover products and deals worth a closer look, then make a better decision with verified savings, price analysis and clearer product context. That principle still guides Koupon today: make it easier to find what is worth buying for you—not simply what looks cheapest.
How our team is organized
Build and run the systems that track products, prices and codes, then turn price signals and deal analysis into data the rest of Koupon can use.
Where our team has worked and studied
Where we work
Across markets, connected to shoppers and merchants.
Serving shoppers
Koupon’s editors and operations teams, together with local creators, help Koupon understand how people shop in each market—what matters, which retailers deserve attention and what makes an offer easier to trust.
Working with merchants
Koupon works globally with retailers, sellers and partners to secure stronger discounts, exclusive codes and offers that make sense for each market.
Find us on social
Need the right person?
Koupon in the Press
Recently featured in
“Koupon.ai Ranks #2 in App Store's Shopping Category, #8 Overall Among Free Apps Showcasing Consumer Demand for Verified and Personalized Deals”
“If you’re struggling to find Amazon coupon codes that actually work, http://Koupon.AI could have the discounts you’re looking for.”
“... a revolutionary platform to make your shopping experience smarter and more rewarding. ... [Koupon] helps you discover personalized promotions and effortlessly maximize your savings.”
Press kit
Media inquiries
Writing about Koupon, online shopping, deal verification or consumer savings? Contact the team for company information, interview requests, approved assets or questions about how Koupon works.
marketing@koupon.aiRecognition
What People Say About Koupon
From our users
On social media
Our standards
Trust is part of the product
How Koupon verifies deals
Every deal and code is checked before it goes live and re-checked as conditions change. Koupon combines automated monitoring, bot verification and editorial review to catch expired, misleading or broken offers. When price, code or availability changes, the deal is reviewed again and updated or removed when it no longer meets the standard.
Editorial guidelines
Koupon’s Editorial Guidelines apply across articles and editorial content. They set the standards for what Koupon covers, how information is researched, verified and sourced, how confirmed facts are distinguished from unverified claims, and how corrections and updates are handled.
Corrections
Shopper reports, internal reviews and partner feedback can all trigger a re-check. When Koupon confirms that a price, code, product detail or article is wrong, the information is corrected, the deal is updated or removed, and Deal News article changes are reflected in the page’s updated information.
Affiliate disclosure
Koupon may earn a commission when a shopper makes a qualifying purchase through certain links. That does not change the price a shopper pays. Affiliate rates do not determine whether a deal is verified, how its value is analyzed or whether it is recommended; monetization stays separate from the standards used to evaluate deals.
What Koupon does not do
No fake deals for clicks
Koupon does not create or publish fake offers just to generate traffic. A deal has to be based on a real, verifiable offer.
No knowingly stale deals
Expired or broken deals are re-checked and removed or updated. Koupon does not keep them live just to make coverage look larger.
No untested codes
Promo codes are tested before publication and re-verified as conditions change. Untested codes are not presented as verified savings.
No dressing up weak offers
A discount badge alone does not make something a good deal. Koupon uses price analysis, product context and editorial judgment instead of presenting poor value as great value.
Work With Koupon
Build better shopping experiences with us
Retailers and brands
Koupon tracks deals across 20+ platforms and sources. Retailers and brands can work with Koupon through data feeds, affiliate networks, direct integrations and deal campaigns.
Media and creators
Koupon collaborates with media partners and creators on seasonal features, deal content and other partnerships. Partnership content is clearly identified where it appears.